Creating a website that attracts leads, converts them, and keeps them on your site is no easy task. It requires an in-depth understanding of the nuances of online strategy. That’s why, as digital marketing agencies, we are here to help you navigate the pitfalls of running your own agency. Whether you are just starting out or have had several years under your belt, we’re confident that these best practices for designing websites as an agency can help you improve your business sooner rather than later.
What is a website?
A website is an online hub that allows people to interact with your brand and services. When individuals visit your website, they are “booked” into your digital calendar, ready to receive your message. For example, an automobile can sell itself only if it is visible on the internet. A website is the best way to showcase the product to a target audience.
What do you need to know before building your website?
The first question to answer before starting your website development is:
What will be the purpose of your website?
The most common goals of websites are:
- Increase brand awareness
- Increase leads and sales from your website
- Increase website traffic
- Build your list of email subscribers
- Build a loyal customer base
- Build your online reputation
- Build a relationship with your audience
You can also use your website for various other purposes as well. The purpose of your website will determine the design, content and structure of your site.
Why is consistency so important in website design?
The design elements of a website should be consistent throughout the site. Consistent patterns, colors, and typography across your site create an emotional response within your audience. You should always use the same colors, fonts, and icons on all of your pages. This will help your audience get comfortable with your brand and easily recognize your different pages.
Understanding the User Journey Map for Better Website Designing
Now that you know the purpose of your site, it’s time to look into the user journey map. The user journey map is an all-inclusive framework that helps you understand the user journey of your website and plan accordingly. A user journey map shows the progression of a visitor through your website and shows you where they are in their journey. The journey begins with the initial curiosity and ends with a purchase. At each step of this journey, you should have a relevant and engaging piece of content that will help your visitor reach their next step.
Don’t make your website desktop-only
Desktop visitors are visitors that only access your website on a computer screen. Mobile visitors, however, are those that access your site on a smartphone or tablet. Thus, designing your website for mobile-first is more important than desktop-first design. Designing a desktop-only site will only ever get you 50% of the traffic you could be getting from mobile devices. That’s because 50% of your visitors will only see your website on a computer screen. And the majority of these people will never return to the website for another visit. The best solution is to design a mobile-friendly site so that it will be accessible to all visitors, regardless of their device.
Leverage data to improve your website’s relevancy and effectiveness
Analytics, like Google Analytics, are crucial to the success of your website. You can use these tools to track traffic to your site, analyse the behavior of your audience, and identify any potential issues that might be affecting your site’s performance. In the world of digital marketing, analytics have become invaluable tools for business owners. They allow you to track your website’s performance, understand the needs and behaviors of your audience, and see where you need to make adjustments. By leveraging analytics, you can better understand the direction your site is heading in and make adjustments as necessary.
Conclusion
Creating a website is an important part of any marketing strategy. However, best practices for design can be difficult to implement without proper training or guidance. As digital marketing agencies, we have seen the challenges and pitfalls that come with creating a website for your business. From creating a unique brand voice to creating a website that is aesthetically pleasing and user-friendly, there is a lot to consider. With the best practices for designing websites, however, you can navigate these challenges more easily.
